Breaking Bad, one of the most popular TV shows of all time, almost did not become famous. One of the reasons why people learned more about the show and became obsessive about it is because of illegal downloads, according to Breaking Bad creator Vince Gilligan.
?I see that there are two sides to this coin. If I?m being honest I see that the illegal downloading led to a lot of people watching the series, becoming aware of the series who otherwise would not have been… I see that in some ways illegal downloading has helped us, certainly in terms of brand awareness, so that?s a good side,? stated Gilligan in an interview with the BBC.
Gilligan is not advocating people to pirate TV shows, but he acknowledged that torrents helped drive brand awareness. Of course he preferred more people bought the shows legally because the people that “worked on the show would’ve made more money.”