Virgin America is partnering with Twitter analytics service Klout to determine who some of the most influential Twitter users in Toronto are. Those influential Toronto Twitter users will be given free flights.
The offer will include free round-trip airfare (including WiFi) between Toronto and San Francisco (SFO) or Los Angeles (LAX) between June 23-August 23.
Those who received invitations are expected to appear at the Virgin America Toronto Launch Event on June 29th. ?We do not want to ?buy? your tweets. You are receiving the product because you are influential and have authority on topics related to the product. This is a more targeted form of receiving a sample while shopping at the grocery store. You are welcome to tell the world you love the product, you hate the product or say nothing at all,? said Klout in a blog post.