Visible Measures is a web video analytics company and web video ad network that has raised a $21.5 million round of funding led by previous investor DAG Ventures. General Catalyst and Conde Nast parent company Advance Publications participated in this round of funding. Common Fund plugged some money into this round as well. Visible Measures now has total funding of over $65 million. A “little bit” of the new round went back to existing equity owners through secondary sales.