Visual Shopping Search Engine Raises An Additional $3.3 Million

Posted Feb 1, 2008 is a shopping search engine that recently raised $3.3 million. Like also enables users to find consumer goods by identifying them through pictures. Investors of include Venture Partners, Bay Partners, and Leapfrog Ventures. The original name of the compan y was and it previously raised $19 million. has receives about 3 million unique visitors per month including many hits from AdWords. used to be called Riya and back then it focused on recognizing people in pictures. Once the company realized that this model was not useful for making much money, it made the switch. uses a technology dubbed and trademarked, Likeness Technology.

Likeness Technology’s key features include:
1.) Likeness Search – search by image, not text
2.) Like Detail – finds items that have specific features (buckles, straps, etc.)
3.) Like Color – find color variants
4.) Like Celebrity – Finding clothing and accessories that celebrities wear
5.) Like Upload – upload your own snapshots and items to find similar products (coming soon)

The company previously raised $19 million.