Vitaly Borker boasted about how his website was at the top of Google for certain search keywords. His business, DecorMyEyes.com, used negative publicity to get attention for his business. He threatened customers with sexual assault and physical assault so that they would complain about him on consumer review forums and websites. These incoming links powered his website to move him up on Google.com and increased his chances of selling products.
Google immediately removed his business from the top of Google and announced that they would change their algorithm to penalize bad businesses. The New York Times wrote an extensive piece about Vitaly’s business last month. Now Borker has been arrested for his bad business conduct recently. Below is a video of Borker being taken from a federal courthouse.