Wal-Mart Stops Selling Amazon Kindles

Posted Sep 20, 2012

Wal-Mart is no longer selling Amazon Kindle products.  This means that it is the second major retail chain to stop selling Amazon products as they join Target Corporation.  “We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments,” said Wal-Mart in a memo sent to store managers. “This includes all Amazon Kindle models current and recently announced.”

Wal-Mart said that this decision has to do with their overall merchandising strategy.  Even though Wal-Mart is the dominant retailer when it comes to brick-and-mortar stores, they are still trailing behind Amazon.com for online sales.  Wal-Mart still plans on selling a “broad assortment” of tablets, e-readers, and accessories like the Apple iPad and the Barnes & Noble Nook.