Walmart made about $1.74 billion in sales last year, making it the 13 largest U.S. online retailer. Amazon is ranked #1 with $19.17 billion in 2008 sales. Walmart hopes to increase their online market share by adding cosmetics to their inventory.
“In a few months, whenever someone thinks about buying diapers — in the same way they think about going to a Wal-Mart in the physical world — they will think about going to Walmart.com,” stated Walmart.com CEO Raul Vazquez. Walmart as a whole has gained market share due to a weak economy.
As part of the online inventory expansion, many personal consumer goods will be added. These goods include diapers, toothpaste, condoms, Tylenol medicine, and lipstick. About a year ago, Walmart.com listed these goods but did not allow people to buy it online. Website visitors could only find out which Walmart retail stores have these goods in stock.