On April 16, Walmart is launching a new service called Disc-to-Digital. Customers will be able to bring their DVDs or Blu-ray discs into Walmart stores and walk out with the physical disc and a digital copy accessible through the Vudu streaming service. Walmart has partnered with five major film studios on this new program. Disney is the only major film studio that is not on board with Walmart.
The five studios working with Walmart include Paramount, Sony, Twentieth Century Fox, Universal Studios and Warner Bros. These five studios are working together on a digital rights and cloud-based licensing system called UltraViolet. The point of Ultraviolet is to allow customers to access digital copies of movies that they have purchased.