Dow Jones & Co. said that they will not be renewing their partnership with AllThingsD. Walt Mossberg, a technology columnist at Dow Jones’ Wall Street Journal, will be stepping down from the company by the end of the year as well. AllThingsD is a joint venture between Walt Mossberg and former Wall Street Journal columnist Kara Swisher. Dow Jones’ contract is due to expire at the end of the year.
“For years, Dow Jones/The Wall Street Journal has enjoyed working with Walt Mossberg and Kara Swisher… however, after discussions, both parties have decided not to renew the agreement,” stated Dow Jones and The Wall Street Journal editor-in-chief.
Mossberg started writing his Personal Technology column in 1991. He has been one of the most influential gadget reviewers since then.
“We thank Dow Jones for letting us run an entrepreneurial news business inside the larger firm,” stated Mossberg and Swisher. “However, we feel it’s time to move to a more independent structure.”
AllThingsD was launched by Dow Jones in 2007 to further penetrate the online technology news market. The website was an extension of the D: All Things Digital conference series. However, Dow Jones owes the AllThingsD brand and archives, according to The Wall Street Journal.
Mossberg and Swisher are currently in talks with investors and other media companies including NBC for their next partnership. Dow Jones will be hiring 20 more editors to expand upon the Journal’s technology coverage and conference franchise.
[Source: The Wall Street Journal]
[Image: Kara Swisher and Walt Mossberg talking to Steve Jobs at the D: All Things Digital Conference, credit: BusinessInsider]