Warner Bros. invests $18 million in Machinima

Posted Mar 11, 2014

Warner Bros. is investing $18 million in YouTube channel Machinima. Machinima is known for producing content that is related to video game tutorials. Unfortunately Machinima had to lay off 30% of its staff this week, including the ad sales department. The reason why Warner Bros. is investing in Machinima is because it may give the studio access to a young male audience.
[Source: Variety]