WATCH: Testing Out A TV Ad

Posted Sep 25, 2012 has hit 7 million users this month and raised $105 million a couple of months ago.  Now Fab is launching their own TV commercial.  The 60-second commercial created by Arnold Worldwide shows how a guy is able to turn the items in his apartment from boring to sleek products simply by touching them in order to impress a date.  The ad is a test and the company is going to see if a TV ad will help with their sales.  Fab is spending around $1 million on the test.  This ad will be running in Palm Beach, Florida; Baltimore, Maryland; Denver, Colorado; San Diego, California; Nashville, Tennessee; and Austin, Texas. originally started as a gay social network, but now they are an e-commerce website.