WebMD has announced on Tuesday that they have acquired Avado. Avado is a cloud-based patient relationship management service that allows better communication between consumers and healthcare professionals.
“Our acquisition of Avado demonstrates WebMD’s commitment to playing a leading role in the emerging patient relationship management space because we believe that connectivity has the potential to make the delivery of care more efficient and improve patient outcomes,” stated David Schlanger, WebMD’s CEO.
WebMD’s connectivity platform enables physicians that use the Medscape mobile app to securely send health education on thousands of conditions, drugs, and procedures to patients that use the WebMD mobile app.
“Avado’s innovative technology and tools will complement, and further accelerate WebMD’s efforts to connect patients with their healthcare providers, which is an important first step toward making connected care a reality,” added Bill Pence, WebMD’s COO and CTO.
Avado was founded by Dave Chase, Bassam Saliba, and John Yii. Avado is a StartUp Health Company that was founded in 2010 and their investors include The Partnership Fund for New York City along with several health tech investors. Avado’s technology has been tested at physician offices and medical centers.
“WebMD reaches the largest audience of health-focused consumers and healthcare providers in the U.S. and it’s exciting to think that Avado’s technology will be built-out and scaled for the benefit of such a significant audience,” stated Chase. “What’s more, since trust is paramount when it comes to the sharing of health information, it made logical sense for us to be joining the company with the most trusted brand in the U.S.”