Fruit Ninja is a popular mobile app game where users slash fruit with a Samurai sword. According to AdAge.com, Fruit Ninja made $400,000 in mobile ads this past April. They would actually be making more, but they are filtering ads from dating websites through Mobclix. Mobclix is a mobile ad exchange where ad networks bid for spots on mobile apps.
“We want as much control as possible, but the more control you have, the more micromanagement that is needed and we don’t have the bandwidth in-house nor do we really want it,” stated Fruit Ninja chief marketing officer Phil Larson in an interview with AdAge. Fruit Ninja, developed by Halfbrick, launched two years ago and has been downloaded 300 million times. Around 1.5 trillion pieces of fruit have been sliced since then. The ad-free and paid version of the game is more popular than the free version.
Fruit Ninja is the 6th most popular paid game on the App Store and 41st most popular free game. Most of the revenue made for the game comes from downloads and in-game purchases, which is making around $1 million per month.