Whitney Houston Movie Pulled From Netflix To Capitalize On DVD Sales Following Her Death

Posted Feb 20, 2012

Dan McDermott, the host of Google Plus Week, wrote a blog post on Google+ about how he wanted to watch “The Bodyguard” starring Whitney Houston and Kevin Costner on Netflix this past weekend. He was inspired after watching Costner’s tribute to his former co-star during her funeral. The Bodyguard was not available for streaming on Netflix anymore even though it is a 20 years old movie. The movie was available for streaming up until Whitney’s death. Here is what a Netflix rep told McDermott regarding the situation.

“Okay Dan, I just went and talked to my main supervisor as to why the movie had been pulled and the reason it was pulled was the production company pulled the streaming rights from us because all the publicity after Whitney Houston’s passing there was an opportunity to make really a very large amount of money on the DVD sales of her movies. So they’re going to pull all the streaming titles we have of Whitney Houston so they can make more money off the DVD sales of her movies.”

This a clear example of how media companies capitalize on tragedies. Personally I like how the Netflix rep didn’t hold back and was completely transparent about what happened.