Former Apple employee Joe Moreno said that the company has an internal system called “Can We Talk?” Any employee can raise questions on almost any subject. Moreno asked the forum “Why is the Apple logo upside down on laptops when the lid is open?” on earlier models.
The Apple design group said that they studied the placement of the logo and discovered that if the Apple logo was placed in such a way that it was right side up when the lid was opened, it ended up being upside down when the lid was closed from the point of the user. The user often tried to open the laptop from the wrong end. Eventually Steve Jobs reversed his decision about the way that the Apple logo looks on laptops. Opening a laptop from the wrong end is a self-correcting problem that only lasts for a few seconds but viewing the upside down logo is a problem that lasts indefinitely.