Widgetbox is an online community comprised of widget developers. The company has raised $12 million and renamed themselves to Flite. The third round of funding was provided by General Catalyst Partners, Sequoia Capital, Hummer Winblad, and NCD Investors. Over 120 brands are associated with Widgetbox including Microsoft and Toyota.
“Over the past several years, Widgetbox has been a pioneer in helping make the Web a more interactive, entertaining and fun experience, while helping businesses better monetize their Web properties,” stated Flite CEO Will Price. “Our platform has evolved to become a powerful way for top brands to deliver a new category of Web ads — a new standard for how display ads are created, monetized and shared.”