Will.i.am and JooJoo Creator Partner On Wide-Angle Lens Attachment For iPhone

Posted Nov 28, 2012

Black Eyed Peas singer Will.i.am and Chandra Rathakrishnan have partnered to create a wide-angle lens attachment for the iPhone.  The accessory debuted in London today as part of the launch of Will.i.am’s i.am+ iPhone accessories company.  Mr. Rathakrishnan is the CEO of i.am+.

You may know Mr. Rathakrishnan as the former CEO of Fusion Garage, the company that crashed and burned after breaking off their partnership with TechCrunch and renamed the CrunchPad to the JooJoo.

i.am+’s accessories include:

– foto.sosho C.4 – £199 – flash module with 3 interchangeable lenses (macro, fish-eye, and clear glass).

– foto.sosho V.4 – £299 – a slide-out backlit QWERTY keyboard that pairs with your phone through the Bluetooth

– foto.sosho V.5 – currently in prototype mode

Below is an interview that Engadget had with Mr. Rathakrishnan.