Wired Acquires Technology Blog, Ars Technica

Posted May 16, 2008

The digital entity of Wired Magazine, Wired.com has acquired Ars Technica.  Ars Technica is a technology blog that was started in 1998 by Ken “Caesar” Fisher.  Ars Technica has 3 operating revenue sources: affiliate sales commissions, advertising through Federated Media, user subscription fees, and sales of Ars brand merchandise.

Ars Technica focuses on topics such as Technology and Culture, CPU Theory & Praxis, Hardware, Infinite Loop (about Apple), One Microsoft Way (about Microsoft), Open Ended (open source software), Kit (hardware), Nobel Intent (science), and Opposable Thumbs (video games).

The financial details were undisclosed, but TechCrunch speculates that the amount was around the range of $25 million in cash.  Ars Technica receives about 1.5 million monthly unique visitors and 4 million page views. 

CondéNet will take over the advertising sales for Ars Technica.  Ars Technica will be rolled into Wired.