“I am incredibly excited to tap into this new online community and superserve both clients and consumers in today?s robust women?s marketplace,? stated Lauren Zalaznick, President of Women/Lifestyle Entertainment at NBC Universal.
BlogHer, a community of women bloggers raised $5 million in series B funding. In this new round of funding, the company also made a partnership with NBC Universal. Peacock Equity, the financial arm of NBC was the lead investor. BlogHer raised about $3.5 million about a year ago as their Series A from Venrock Capital.
BlogHer’s network of 2,200 female bloggers will contribute content on Oxygen.com, iVillage, and BravoTV. NBC bought iVillage, a women’s social network about 2 years ago for $600 million. BlogHer gained additional traction when the website started hosting Michelle Obama’s blog.
BlogHer was co-founded by Elisa Camahort Page, Lisa Stone, and Jory Des Jardins.