Global advertising company WPP plc has acquired interactive marketing company AKQA, an 11 year old agency that has 1,160 employees worldwide with a 2012 revenue forecast of $230 million. AKQA will be integrated into a new group called WPP Ventures, which will be a Silicon Valley based company to explore digital investment opportunities for WPP. AKQA chairman Tom Bedecarré will be president of the new group. The acquisition price of AKQA is at a valuation of $540 million. General Atlantic owns 80% of AKQA and employees own the other 20%.