WPP Invests $5 Million Into Social Media Software Company Buddy Media

Posted Nov 2, 2010

\WPP Group has invested $5 million into social media software company Buddy Media. WPP will improve the way their clients use Facebook to interact with audiences using the Buddy Media platform as part of their strategy. The $5 million is an add-on investment to their recently announced $23 million in funding from IVP, Softbank Capital, Bay Partners, and Greycroft Partners. [DMWMedia]