In the first quarter of this year, Xiaomi became the third largest smartphone vendor in the first quarter. Xiaomi is now ahead of Apple in the rankings. Launching four years ago, Xiaomi saw record growth in the period due to a surge in demand for its low priced phones.
During the first quarter, Xiaomi had a 10% share of China’s smartphone market. Apple went up a spot from last quarter to fourth place with a 9% share. Samsung is at first place with an 18% share. Lenovo is in second place.
One of Xiaomi’s most popular phones is the Hongmi, which starts at 699 yuan ($113). Xiaomi shipped 11 million units in the first quarter — up from 7 million in the previous quarter. Xiaomi has plans to expand to ten foreign markets, including Brazil, Mexico, and Russia this year.
Apple grew its market share in the quarter after selling iPhones for the first time through China Mobile, which is the country’s largest carrier with over 781 million customers. Samsung has plans to release more lower-end products in China to maintain its lead over the competition.