Yahoo! Inc. (NASDAQ:YHOO) has acquired InterCLICK Inc (NASDAQ:ICLK), an advertising targeting and optimization software company for $270 million. What makes this deal interesting is that for the last few months, Yahoo! was rumored to be ripe for an acquisition themselves. InterCLICK’s data targeting and advertising optimization technologies will be rolled into Yahoo!’s own platforms. InterCLICK will allow Yahoo! to pool their inventory into premium packages.
Yahoo! has noted that InterCLICK’s team is ?experienced in selling audiences across disparate sources of pooled supply.? InterCLICK’s platform is split into two tools – Open Segment Manager and Genome Platform. interCLICK is headquartered in New York City and has offices in Chicago, LA, SF, Dallas, and Miami. Their advertising partners are spread across the retail, electronics, Internet, software, automotive, travel, pharmaceuticals, and the entertainment industry.