Yahoo! Acquiring Ad Platform Company 5:1 For About $30 Million

Posted May 12, 2011

Yahoo! Inc. (NASDAQ:YHOO) is close to acquiring ad platform company 5:1 for about $30 million. 5:1 raised about $13 million in several rounds of funding. 5:1 was co-founded by Yahoo! EVP Americas Ross Levinsohn. He co-founded 5:1 with former Fox Interactive Media executive Jim Heckman. 5:1 has contracts with 25 media companies and reaches about 200 million people. [TechCrunch]