Yahoo! Buys Display Advertising Company Dapper

Posted Oct 6, 2010

Yahoo! Inc. (NASDAQ:YHOO) has signed an agreement to buy Dapper, a technology platform for displaying dynamic ad creation and optimization. Yahoo!’s goal with the addition of Dapper is to enable advertising companies and agencies to quickly build dynamic ad creatives. Yahoo! is already a partner of Dapper. Dapper was founded by Eran Shir and Jon Aizen in 2006. [Yahoo! Corp Blog]