Yahoo! Buys Social Analytics Company Ztelic

Posted Jul 19, 2013


Yahoo!
has acquired their 19th startup company since Marissa Mayer became the chief executive officer around one year ago.  Yahoo! bought Beijing-based social analytics company Ztelic.  Mayer was mostly interested in the talent behind Ztelic.  Ztelic’s eight employees will be joining Yahoo!’s research and development arm in Beijing.

The terms of the acquisition was undisclosed.

Ztelic founder Hao Zheng used to be a former Yahoo! China employee.  He will be going back-and-forth between Beijing and Sunnyvale.