Yahoo! Inc. (NASDAQ:YHOO) has acquired Rockmelt, a social browser company. Rockmelt’s applications and web product will turn off on August 31, 2013. Rockmelt is asking users to export their data through the built-in export button. Yahoo! is clearly interested in the talent behind Rockmelt rather than the company’s products themselves.
Rockmelt was built on Chromium, the open source browser engine that is used on Google Chrome. The company launched in 2010. Unfortunately, not too many people wanted to switch over to a new browser.
In April 2011, the company pivoted to focus more on a content aggregation service. The company’s news application showed popular content and offered basic browsing functionality. The company launched an iOS app in June, which was used downloaded by about a million people, but only 50% ever came back to the app.
“Rockmelt was designed to make sense of the Internet. The team has built a simple and beautiful technology that combines social, personalization and discovery to help you not only find what you?re looking for, but also stumble across some cool stuff along the way,” stated Yahooo! execs Mike Kerns and Adam Cahan on the company blog. “The parallels between Yahoo! and Rockmelt are obvious: we share a common goal to help people discover the best personalized content from around the web. We can?t wait to integrate the Rockmelt technology into our platform as we work to deliver the best experiences to our users in new and exciting ways.”