Yahoo! Outsources Real Estate Section To Zillow

Posted Jul 9, 2010

Yahoo! Inc. (NASDAY:YHOO) has outsourced their Real Estate section to Zillow.com. Zillow will also work out an advertising deal with Yahoo! This deal is similar to the ones made when Match.com was integrated into Yahoo! Personals and Pricegrabber was integrated into Yahoo! Shopping.

Zillow advertisers will be able to buy Premier Agent placement on Yahoo! Zillow for-sale listings will automatically be added to Yahoo! Zillow, a Seattle based start-up is best known for adding Zestimates to every house. The company raised about $87 million in funding from Crossover Ventures and Benchmark Capital Technology. [VentureBeat]