Yahoo! Shuts Down Publisher RSS Advertising Program

Posted Feb 2, 2009

Yahoo Inc. (NASDAQ:YHOO) has decided to shut down Publisher Network RSS ads recently.  The Publisher Network RSS program allowed a select group of publishers to place relevant ads in their RSS feeds.  Below is the full e-mail that Yahoo! sent to those publishers.

Yahoo! is closing its Ads in RSS effective February 2, 2009. The beta program, which enabled publishers to place contextually relevant ads on their own site, was available to a targeted group of small online publishers. We have ended this beta program to focus on other more broadly used ad products for our publishing partners such as Sponsored Search and Content Match.

[via SAI]