Yelp CEO Jeremy Stoppelman is not happy the way that Google uses reviews from his website on Google Places for local businesses. Google told him that if he does not like it, then he can choose to remove his website from Google entirely. This is not an option since Yelp heavily depends on being at the top of Google search results.
?We are unhappy with the way Google uses our users? review on its Places page. However, there is no solution to the problem? Google?s position is that we can take ourselves out of its search index if we don?t want them to use our reviews on Places?. But that is not an option for us, and other sites like us ? such as TripAdvisor ? as we get a large volume of our traffic via Google search…We just don?t get any value out of our reviews appearing on Google places and haven?t been given an option other than to remove ourselves from search, how to improve this situation.”
Back in 2009, it was rumored that Google was interested in buying Yelp for $500 million. Yelp is considering an IPO instead of going the acquisition route. Yelp currently has about 16 million published reviews. There are also company reps working across the U.S. encouraging people to leave reviews in exchange for prizes.