Yelp CEO Jeremy Stoppelman talked at Business Insider’s IGNITION about how they handle fake reviews. The company has a review filter that tracks signals that are coming in. Yelp decides from there which reviews that they want to show. Some businesses even put ads on Craigslist to purchase positive reviews on Yelp.
“We came up with an interesting way to combat that,” stated Mr. Stoppelman. “Sting operations.” Yelp’s Consumer Alert launched one month ago and the company identifies businesses that are caught red-handed. Yelp then places a large alert on their page to notify users that something is wrong with the business.
This way Yelp is able to make a statement that those businesses did not have a customer’s best interests in mind. Yelp is one of the first places that people check before visiting a restaurant, a spa, or even a dentist.