Yelp has announced some major changes to their services. Yelp will now allow anyone to view reviews that were previously hidden by the automated filter. Yelp is also getting rid of the “Favorite Review” feature that is being sold to advertisers.
Yelp’s automated filter was created to prevent showing fake or malicious reviews. However the automated filter also caused legitimate reviews to be hidden. Yelp’s favorite review feature was sold by Yelp to establishments to showcase what people like best about them.
“Today we’ve taken steps to make it even more clear that Yelp treats review content equally for advertisers and non-advertisers alike and that there is no relationship between advertising and a business’ reviews on Yelp,” stated Yelp CEO and co-founder Jeremy Stoppelman. “While Yelp is helping millions of consumers find millions of great local businesses each month–and consumer traffic and business advertisers continue to reach new highs–myths have persisted about how review content is displayed on Yelp.” [CNET]