The Konami code is often times used to cheat in old Konami video games. For example, when you tap on up-up-down-down-left-right-left-right-b-a on the old video game Contra, you will get 30 extra lives. Some websites use the Konami code to reveal an “easter egg,” which is a fun surprise. Tapping on the same characters on the Vogue UK website will reveal a raptor wearing a hat. It is great to see Vogue UK embrace geek culture, especially since they are known for being a conservative high-end brand.