YouTube co-founders Steve Chen and Chad Hurley has announced that they have acquired Tap11. Tap11 is a real-time social media business intelligence platform company. This is Hurley and Chen’s second biggest acquisition within the last month. Recently they acquired Delicious from Yahoo! Tap11 will become a subsidiary of Chen and Hurley’s company AVOS.
?Our vision is to create the world?s best platform for uses to save, share, and discover new content,? stated Hurley in a press release. ?With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links? impact in real-time.?
Tap11 works with about 500 major companies, agencies, and brands. Tap11’s software allows brands to monitor their social media engagement using a dashboard. Tap11 CEO Adam Zbar and CTO Braxton Woodham will become head of engineering at AVOS.