There are many YouTube videos out there that have tons of views, but a lot of people have not actually watched the entire thing. For example, I probably have not seen the full music video for “Call Me Maybe” or “Gangnam Style,” but I have seen the full video for “Bed Intruder Song.” Now Google is ranking videos by rewarding them with the amount of time that a person watches it to evaluate performance. This is a great way to penalize people that use bullshit titles used for fooling people into watching a video that is not representative of the actual content.
Below is what YouTube said in the company blog:
The experimental results of this change have proven positive — less clicking, more watching. We expect the amount of time viewers spend watching videos from search and across the site to increase. As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time across YouTube.
Yesterday, we added new Time Watched reporting to YouTube Analytics, so now you have even more tools to evaluate the performance of your videos and channel. So keep making great videos that your fans will love and share, and encourage them to discover more of what YouTube offers, and you?ll see your own fan base grow, too.