YouTube To Spend $200 Million To Promote Premium Channels

Posted May 3, 2012

On Wednesday night, YouTube hosted a huge event to inform advertisers that they are spending $100 million for their new “channels” as a way of bringing in premium content. Jay-Z, FloRida, Jennifer Beals, the Neon Trees, and Eric Schmidt were in attendance at the event. YouTube also announced that they will be spending $200 million on premium footage across Google’s Content Network to push the channels.

“We will fish where the fish are in a mighty big pond,” stated Google VP of content Robert Kyncl. “If you want to lead, join us now for the next seven years. We can build audiences together. We can build brands together.”

YouTube will eventually train visitors to think of YouTube as an entertainment destination with a programmable channel guide to make finding premium content easier. “We learned from TV,” added Kyncl said. “You can press a button and relax.