Professor Creates ‘The Zuckerberg Files’

Posted Oct 29, 2013

Facebook is known for collecting a lot of data about their users and now a Wisconsin professor is collecting information about Facebook CEO Mark Zuckerberg. The University of Wisconsin Milwaukee?s Digital Commons created the Zuckerberg Files.  The project has a digital archive of ?all public utterances of Facebook?s founder and CEO Mark Zuckerberg.?

The project has transcripts and bibliographic data of all publicly available content that has the voice and words of Zuckerberg.  This includes blog posts and letters to shareholders along with media interviews. The website was created by Michael Zimmer, an assistant professor at the School of Information Studies at the University of Wisconsin-Milwaukee.  The archive has 100 transcripts and 50 videos so far.

The public can easily search the archive and find links to videos that are published.  Getting the university’s copy of the content requires a login account.  The access is limited to scholars that are doing research in a relevant area.

?I think Zuckerberg is important because he is Facebook,? stated Zimmer. ?He has such a level as part of this company. I compare it to Steve Jobs and Apple. So much of what that company was an extension of him and his worldview. That?s why I want to get a better understanding of him. As long as I have access to some students willing to listen to Zuckerberg, we?ll keep going. It?s like a presidential library, where you try to capture every word that JFK ever said. That?s what we?re trying to do here.”

[Source: Ars Technica]