OMGPOP was Zynga’s largest acquisition. Zynga acquired OMGPOP because their game Draw Something was a mobile sensation. Draw Something was beating Zynga’s game “Words With Friends” at the time of the acquisition. It turns out that Draw Something was at it’s peak at the time and has been in decline ever since. Now Zynga is re-investing in the game by releasing a sequel called Draw Something 2. American Idol host Ryan Seacrest even tweeted out a preview of the game:
I somehow convinced them to give me #DrawSomething2 first?this may be the best Mariah & Randy have ever looked twitter.com/RyanSeacrest/s?
— Ryan Seacrest (@RyanSeacrest) March 18, 2013
Draw Something 2 will have more social features than it’s predecessor. Users will be able to showcase more of their work rather than seeing them disappear. The original Draw Something game is still seeing between 10 and 20 million players every month.