xAd, a geolocation mobile advertising company, has raised $50 million in funding. xAd’s geomarketing strategy is based on a user’s actual location rather than the zip code. xAd also offers analytics that shows how effective the ads are. The analytics are called Footprints, which is a real-time consumer visualization platform. xAd is integrated into 15,000 apps and it runs in six countries. xAd is profitable and its expansion has been funded by profits.