128 Steve Jobs quotes

Steve Jobs
Steve Jobs worked as the co-founder, chairman, and CEO of Apple Inc. He was also known for being a pioneer of the PC revolution and was influential in the consumer electronics field. He also co-founded and worked as CEO of Pixar Animation Studios and was on the board of directors at The Walt Disney Company. Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad. He also oversaw the direction of the Apple Retail Stores and Apple App Store. He passed away in October 2011 due to respiratory arrest related to a tumor that he was diagnosed with in 2003. His legacy continues to live on and he has been quoted throughout his career. Below is 128 of Steve Jobs quotes.

“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”

“A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”

“Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

“Almost everything: all external expectations, all pride all fear of embarrassment or failure. These tings just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.”

“An iPod, a phone, an internet mobile communicator… these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.”

“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”

“And no, we don’t know where it will lead. We just know there’s something much bigger than any of us here.”

“Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?”

“As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what’s happening in our country, which is in many ways the luckiest place in the world. We don’t seem to be excited about making our country a better place for our kids.”

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

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