Twitter has acquired a company called Niche. Niche is a startup that helps influential social media experts with endorsement deals. Niche has offices in New York City and San Francisco. Niche is backed by SoftTech, Box Group, Lerer Hippeau Ventures, SV Angel, Advancit Capital and William Morris Endeavor.
Zillow has announced that its consumer-submitted content has hit over one million published reviews of real estate professionals. Zillow launched the ability to post reviews on agents, mortgage and other real estate professionals in December 2010. More details below:
SEATTLE, Feb. 10, 2015 /PRNewswire/ — Zillow, Inc. (NASDAQ: Z), the leading real estate information and home-related marketplace, today announced that consumer-submitted content has reached a new milestone as more than one million reviews of real estate professionals have been published on the site.
The ability to post reviews on agents, mortgage and other real estate professionals on Zillow launched in December 2010, but the content submission rate has significantly accelerated in the past 12 months. The number of reviews has nearly doubled since January 2014 and exceeded one million reviews at the end of January 2015.
“Reviews have become incredibly important to consumers,” said Amy Bohutinsky, Zillow chief marketing officer. “We know home buyers are often starting their home search online – and reviews are playing a crucial part in the selection process as they search for the real estate professionals to help them, whether they are looking for an agent, mortgage expert or other real estate professional. Zillow offers an easy place for consumers to search through a pool of extremely qualified candidates using feedback from other consumers.”
“My reviews on Zillow serve as an interview with prospective clients without being there in person,” said Samer Kuraishi, senior vice president of A-K Real Estate in Washington, D.C. and a Zillow Premier Agent with 360 reviews. “There’s no better testimonial than your peers or customers providing feedback about your service. Reviews also help showcase your personality and strengths and help demonstrate that you want to be part of this meaningful transaction. Reviews have become an important part of our marketing.”
Zillow created a moderation process to ensure the reviews on Zillow are high quality and credible. In order to post a review, every reviewer must have a Zillow account and must specify what service the agent provided. Finally, all reviews are screened through proprietary Zillow fraud filters and read by a dedicated Zillow team.
In December 2014, Zillow made all reviews available to agents, brokers and MLSs to publish on their sites through Zillow Tech Connect: Reviews. Now agents and brokers can showcase the same reviews found on Zillow on their personal websites for free. Companies and brokerages interested in joining Zillow Tech Connect: Reviews can email firstname.lastname@example.org for more information.
About Zillow, Inc.
Zillow, Inc. (NASDAQ: Z) operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow’s brands serve the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming more than 73 million unique users in December 2014, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgages, Zillow Rentals, Zillow Digs®, Postlets®, Diverse Solutions®, Mortech®, HotPads®, StreetEasy® and Retsly™. The company is headquartered in Seattle.
Zillow.com, Zillow, Postlets, Mortech, Diverse Solutions, StreetEasy, HotPads, and Digs are registered trademarks of Zillow, Inc. Retsly is a trademark of Zillow, Inc.
SOURCE Zillow, Inc.
Groupon Inc (NASDAQ:GRPN) is reportedly in talks to sell a majority stake it has in South Korean mobile e-commerce company Ticket Monster Inc., according to Reuters. Groupon bought Ticket Monster for $260 million in November 2013. It is rumored that Groupon wants to sell Ticket Monster at a valuation of $1 billion. Daniel Shin, the founder and CEO of Ticket Monster, would likely continue running the company with private equity backing. The deal is expected to be done by the end of March.
Today Apple said that its digital wallet platform Apple Pay is now accepting credit cards that account for 90% of purchases in the U.S. since many banks signed up in the last few weeks. Apple Pay lets you pay for goods and services through the iPhone 6, iPhone 6 Plus, iPad Air (2nd generation) and iPad mini (3rd generation). Apple Pay is convenient because you do not have to swipe the magnetic stripe of your debit or credit card at terminals. Instead, you just have to wave your mobile device in front of the payment terminal.
According to The Wall Street Journal, Amazon.com is testing a new way to offer same-day delivery to customers: yellow taxis. The test is taking place in San Francisco and Los Angeles. Amazon.com is working with taxi hailing service Flywheel. Flywheel loads up around 10 packages that are headed to a single zip code. Each package costs around $5 for delivery within an hour.
Twitter Inc (NYSE:TWTR) has invested in a new program called the “Laboratory for Social Machines” at the Massachusetts Institute of Technology’s Media Lab. The program will build new tools that analyze and enable communication on social platforms, according to VentureBeat.
In July, it was revealed that Facebook Inc (NASDAQ:FB) experimented with the News Feed to show how users responded when being shown positive stories versus negative stories.