Account-Based Marketing Platform Terminus Raises $90 Million

By Noah Long ● Mar 3, 2021
  • Terminus — a leading account-based marketing platform – announced it raised a $90 million Series C from Great Hill Partners. These are the details.

Terminus — a leading account-based marketing platform – announced it raised a $90 million Series C from Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion.

With the funding round, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors. And Schoettle brings decades of data innovation experience from his time as CEO of ZoomInfo and chief business officer of IBM’s Watson & Cloud platform. Gaffney – who co-founded Great Hill Partners in 1988 – brings extensive software and media experience, having served on more than 45 boards and participated in over 100 acquisitions.

The capital infusion follows a record year for Terminus. Terminus had expanded its platform with the acquisitions of account-based chat solution Ramble and account profiling and predictive data company GrowFlare.  And with the addition of Ramble (now Terminus Chat) Terminus became the first account-based marketing platform to offer native chat. Plus Terminus’ Chat from Anywhere technology means users can launch a chat experience from any digital experience, connecting prospects and customers in real-time from anywhere online.

The company also expanded its leadership team with the addition of enterprise software veterans from Braze, Salesforce Marketing Cloud, and Conga. This investment by Great Hill Partners brings Terminus’ total funding to $125 million.

The news of the growth investment into Terminus follows the company naming marketing veteran Meagen Eisenberg to its board. And Eisenberg, the chief marketing officer of TripActions, brings decades of marketing and business-to-business innovation experience from her career that includes experiences at DocuSign, Google, HP and IBM.

KEY QUOTES:

“Continued innovation for our customers is our #1 priority. This infusion of capital accelerates our ability to bring the best data, channels, and analytics all together in one hub to power high-performing go-to-market teams. We helped launch the account-based movement seven years ago, but ABM has evolved into so much more than marketing; it’s how companies bring GTM teams – marketing, sales, and customer success – together to drive long-term revenue growth.”

“Derek and Chris both bring tremendous strength in leading data innovation to our board, making them, and the team at Great Hill, incredible partners as we continue to scale.”

— Tim Kopp, Terminus chief executive officer

“Terminus continues to redefine how teams go to market, innovating how companies generate revenue in a digital-first environment. We’ve been so impressed with this team, the company’s significant growth over the last year, its continued product innovation, and the huge market opportunity ahead. Terminus is the ABM and go-to-market platform to keep your eyes on.”

— Derek Schoettle