- The stock price of Alfi, Inc. (NASDAQ: ALF) increased by over 13% pre-market today. This is why it happened.
The stock price of Alfi, Inc. (NASDAQ: ALF) – an AI enterprise SaaS platform company – increased by over 13% pre-market today. Investors are responding positively to the company announcing it has partnered with a major programmatic exchange called Vistar Media to provide advertisers and agencies programmatic access to Alfi’s impactful inventory and to enable complex ad delivery across all campaigns.
Alfi will be joining the programmatic exchange via Vistar’s supply-side platform, thus allowing advertisers to purchase inventory exactly as all other digital media is transacted via an open exchange or private marketplace deal. And Alfi will also be utilizing Vistar’s ad serving technology to power a sophisticated advertising planning, buying, and reporting experience.
Alfi’s intelligent ad platform offers marketers a robust reporting interface, allowing them to learn more about how their target audiences interact with ad content. And delivery of ad campaigns can be targeted based on impressions, ad spots in a loop, frequency of ads and the impact of ads purchased via Alfi’s software.
As commerce becomes increasingly digitized and advertisers use technology to better reach their target audiences, the value of programmatic advertising will increase and it is set to surpass $150 billion by the end of 2021. This enables Alfi’s advertising inventory – which will reach an excess of $500 million before the end of 2022 – to join forces with the enormous demand for programmatic advertising from Vistar’s marketplace.
“Advertising executives have embraced the ways that programmatic technology benefits real-time measurement and campaign management at scale. It is clear that campaign creation, placements and even ad creative can help advertisers configure ad cycles ahead of time to focus on high-level strategy and bid management. Now, withone interface, advertisers and programmatic buyers can work together and ensure all creative content results in positive ROI.”
— Ron Spears, Alfi Chief Revenue Officer
“At Vistar, our goal is to build software that can bring the next generation of cutting-edge digital signage into the programmatic marketplace and support data-driven advertising and complex customer experiences. Alfi’s inventory and data-first approach to DOOH provide new opportunities for buyers to engage with consumers in a targeted, measurable and impactful way.”
— Eric Lamb, SVP of Supply, Vistar Media
“Alfi’s distribution of digital screens nationwide provides an incredible opportunity for Vistar buyers to reach their target audiences in captive, engaging moments. Our transformative SaaS technology plays in the digital out of home world, which expands advertisers’ reach and enables them to gain a powerful understanding of their audience by gender, geography and other non-invasive metrics never before measured. With Vistar’s offerings, Alfi can now help customers manage execution of their campaigns, and better control interaction with a single system – cutting down on time and overall cost.”
— Chris Whalen, VP National Sales, Alfi
Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.