AAPL Stock: Why It Increased Today

By Amit Chowdhry ● September 13, 2021
  • The stock price of Apple Inc (NASDAQ: AAPL) is trading slightly higher today. This is why it happened.

The stock price of Apple Inc (NASDAQ: AAPL) is trading slightly higher today. Investors appear to be responding positively to bullish research reports ahead of the company’s iPhone event scheduled for tomorrow.

Wedbush analyst Daniel Ives is maintaining an “Outperform” rating on Apple and assigned the shares a $185 price target. Ives is expecting the event to continue the iPhone upgrade supercycle well into next year. And Ives believes that Apple remains a top tech name to own. 

Going forward, Ives believes that regulatory pressures look containable for now. And even in a worst-case scenario, the vast majority of consumers will continue to use the App Store for in-app purchases.

Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.