Beyond Meat Stock (BYND): Why The Price Increased Today

By Amit Chowdhry ● Jan 5, 2022
  • The stock price of Beyond Meat Inc (NASDAQ: BYND) increased by over 7% during intraday trading today. This is why it happened.

The stock price of Beyond Meat Inc (NASDAQ: BYND) increased by over 7% during intraday trading today. Investors are responding positively to 

Kentucky Fried Chicken and Beyond Meat kicking off the new year with a Kentucky Fried Miracle as the highly-anticipated plant-based Beyond Fried Chicken makes its nationwide debut. Starting Monday, January 10, KFC restaurants across the U.S. will offer Beyond Fried Chicken for a limited time, while supplies last.

The plant-based Beyond Fried Chicken was developed by Beyond Meat exclusively for KFC. And it is packed with the delicious flavor that you would expect from KFC’s iconic fried chicken but in a plant-based option that is still finger-lickin’ good.

KFC was the first national U.S. QSR to introduce plant-based chicken when it tested its first iteration of Beyond Fried Chicken in August 2019 as a part of a limited-run test in Atlanta. And the launch was an overwhelming success with the test store selling out in less than five hours.

Last year, Kentucky Fried Chicken and Beyond Meat expanded the test to select restaurants in Nashville and Charlotte. And that summer, KFC shared a sneak peek of Beyond Fried Chicken at select restaurants in Southern California, which led to another sell-out in just one week.

Plus in a new campaign celebrating the partnership, KFC and Beyond Meat are rolling out the “Magic Chicken Carpet” for actress, producer, and creator Liza Koshy — who swoops in to reveal the Kentucky Fried Miracle of plant-based Beyond Fried Chicken. Koshy rose to fame on social media bringing equal parts funny, fantastical, and slightly unexpected (kind of like the idea of plant-based fried chicken) content to fans worldwide.

Beyond Fried Chicken is served with a choice of your favorite KFC dipping sauce: Honey BBQ, Ranch, Honey Mustard and KFC Sauce. And it is available as KFC’s first ever plant-based combo meal with Secret Recipe Fries and a medium drink, or à la carte in six or 12-piece orders. Prices will start at $6.99, tax extra, and may vary by location.

KEY QUOTES:

“The mission from day one was simple – make the world-famous Kentucky Fried Chicken from plants. And now over two years later we can say, ‘mission accomplished.’”

— Kevin Hochman, president, KFC U.S.

“We couldn’t be prouder to partner with KFC to offer a best-in-class product that not only delivers the delicious experience consumers expect from this iconic chain, but also provides the added benefits of plant-based meat. We are truly thrilled to make it available to consumers nationwide.”

— Ethan Brown, Founder and CEO, Beyond Meat

Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.