BigCommerce (BIGC) And Mercado Libre (MELI) Partner On Cross-Border Initiative

By Amit Chowdhry ● July 20, 2021
  • BigCommerce (Nasdaq: BIGC) has announced a partnership with Mercado Libre (Nasdaq: MELI), the leading e-commerce marketplace in Latin America. These are the details.

BigCommerce (Nasdaq: BIGC) — a leading Open SaaS ecommerce platform for fast-growing and established brands — announced a partnership with Mercado Libre (Nasdaq: MELI) — the leading e-commerce marketplace in Latin America — to give BigCommerce merchants the ability to sell across Latin America to nearly 133 million unique consumers on Mercado Libre’s Marketplace. And it also marks Mercado Libre’s first partnership with a major North American ecommerce platform and complements the company’s recent expansion into the United States.

BigCommerce merchants are able to find Mercado Libre via the BigCommerce Channel Manager and quickly apply for approval to start selling into the Latin America region. 

The main benefits include:

1.) Sell with confidence in a new market — Through free currency conversions and language translations provided by Mercado Libre, merchants can focus on selling their products knowing they’ll deliver a superior online shopping experience for their customers.

2.) Simple Onboarding — All new merchants are provided with a personal BigCommerce Key Account Manager to ease the onboarding process, and support business needs every step of the way.

3.) Efficiently manage order flow — Through an integration with BigCommerce Preferred Partner CedCommerce, merchants can automatically sync product listings and centrally manage orders from within BigCommerce.

Latin America is known as one of the world’s fastest growing ecommerce markets in the world last year, and Mercado Libre – which sells in 18 Latin American countries and has global selling operations active in Argentina, Brazil, Chile, Colombia, Venezuela, Peru and Mexico – is forecasted to account for one-quarter of all ecommerce sales in Latin America by the end of 2021.

KEY QUOTE:

“We are always looking for ways to better serve our customers, and this partnership gives them access to an entirely new variety of products from BigCommerce merchants. As ecommerce continues to expand in Latin America, choosing BigCommerce as our first major platform partner is important for our long-term strategy and gives storeowners access to this fast-growing market.”

— Jose Luis Hervás Fernández, director of Cross Border Trade for Mercado Libre LATAM (Mexico, Brazil, Argentina, Chile, Colombia)

“Between shipping challenges, currency conversion and language barriers, cross-border ecommerce can be incredibly challenging for retailers to navigate, especially small and mid-sized merchants, to capitalize on. Latin America represents a huge untapped market for U.S. merchants and BigCommerce’s partnership with Mercado Libre removes these barriers, opening the door to an expansive opportunity for them to reach millions of consumers to sell to.”

— Russell Klein, chief commercial officer at BigCommerce