- Malwarebytes, a leading advanced endpoint protection and remediation solution provider, announced it added Carolyn Feinstein to its board of directors
Malwarebytes, a leading advanced endpoint protection and remediation solution provider, announced recently that it added Carolyn Feinstein to its board of directors. Feinstein has a solid track record of driving marketing creativity and customer engagement in subscription-based software businesses. And Feinstein is bringing a wealth of expertise and insight to Malwarebytes as it is looking to grow the strength of its brand worldwide.
And Feinstein is joining Malwarebytes with over 20 years of success leading high-impact marketing organizations and building innovative marketing strategies for emerging and established brands. Most recently, Feinstein was Chief Marketing Officer at Dropbox where she developed and led its global marketing organization. Plus Feinstein’s legacy at Dropbox includes developing the company’s iconic brand and engaging and acquiring customers to drive growth.
“Malwarebytes is at a critical growth stage in which differentiation and brand power is of paramount importance, for consumers and businesses alike,” said Malwarebytes CEO Marcin Kleczynski. “Carolyn brings proven experience in amplifying company growth through building strong brands and distinctive marketing campaigns. We look forward to the benefit of that experience as we look to expand our reach to help more customers protect their digital infrastructure around the world.”
During her career, Feinstein has focused on building out digital marketing strategies and developing brand and messaging architectures. And she provided guidance during a critical stage of growth for Pure Storage and later ran global consumer marketing at Electronic Arts. Plus she also led EA’s digital transformation across its marketing efforts as gaming transitioned from packaged goods to a social, mobile and subscription business.
“It shows a great level of insight for technology companies of this size to recognize the value of a marketing voice in the boardroom,” explained Feinstein. “Malwarebytes is putting great technology into the hands of both consumers and businesses, and their customers love them for it. It’s a privilege to have the opportunity to help a company with such a devoted customer base and incredible potential make a real difference in the lives of people today.”
Featured image credit: Dropbox