Revenue Operations Company Clari Raises $60 Million In Funding

By Noah Long ● October 15, 2019
  • Leading AI-powered revenue operations platform company Clari announced recently it raised $60 million in Series D funding

Clari — a provider of a leading AI-powered revenue operations platform — announced that it closed $60 million in Series D funding. Including this round, Clari has raised more than $135 million in total funding thus setting a new record for total investment in the revenue operations software category.

This round of funding was led by Sapphire Ventures with participation from new investor Madrona Venture Group and existing investors Sequoia Capital, Bain Capital Ventures, and Tenaya Capital.

Clari’s Revenue Operations Platform utilizes artificial intelligence to modernize the B2B revenue process, upleveling execution, insights and forecasting for the entire go-to-market organization, including marketing, sales, and customer success.

“Revenue isn’t just an outcome at the end of a 90-day quarter, it’s a dynamic, moment-to-moment business process,” said Clari CEO Andy Byrne. “With AI and automation, we’re helping our customers run their revenue process with the same level of transparency and rigor that they expect from any other critical business process, like manufacturing, logistics, or finance. The resulting impact on their business is transformational.”

Clari is known for powering some of the fastest-growing companies in the world. And some of Clari’s customer IPOs this year include Zoom, Medallia, Fastly, and Datadog. And its customers also include multinationals like Adobe and Lenovo and category leaders like Okta, Workday, Qualtrics, and Alteryx.

“Growth and retention are the lifeblood of Chief Revenue Officers,” added Jai Das, President and Managing Director at Sapphire Ventures. “CROs from many of our portfolio companies depend on Clari to manage their end-to-end revenue process to drive efficiency and predictability. What Clari’s AI is calling has become an integral part of most boards’ parlance, since revenue forecasts are discussed so much. Increasingly Clari is being used by the broader revenue operations team, including marketing and customer success, to not only see how leads are converting to customers, but also to predict which customers will churn and which are primed for upsells. I believe Clari is an indispensable platform for revenue operations teams in every enterprise.”

With this round of funding, Clari will expand its revenue operations partner ecosystem and invest in new AI and machine learning offerings. And the funding will also accelerate growth, which is currently tracking at 200%.

Clari’s Revenue Operations Platform processed more than $300 billion in pipeline in the past year and it now supports over 50,000 sales, marketing, customer success and go-to-market professionals across 170 countries. Clari also announced GenR — which is a B2B Revenue Conference.

GenR is expected to bring together Clari customers, go-to-market professionals, and industry influencers in San Francisco on March 26, 2020 to discuss the latest revenue operations trends driving growth across business today.