- Copilot, the world’s first automated customer experience platform designed for connected consumer products, announced it raised $5 million
Based out of New York and Tel Aviv, Copilot — the world’s first automated customer experience platform designed for connected consumer products — announced it has raised $5 million from Jerusalem Venture Partners. And Copilot also revealed it is adding thousands of new devices to its platform every day and will use the new capital to expand to New York City and target new markets.
Copilot has landed customers around the world, including Polaroid, Safedome, Palo Alto Innovation, and Brooklyness. As CRMs and similar platforms have long dominated the customer service and customer experience categories, Copilot is the first company of its kind to effectively leverage data and engage consumers across smart and Internet of Things devices.
“Our vision is to build a more meaningful journey between customers and brands in our increasingly connected world,” said Copilot co-founder Tsiki Naftaly. “We’re proud to be working together with JVP, which has been the most dynamic and farsighted venture capital firm in Israel, with a global track record of helping emerging companies grow.”
Copilot’s platform essentially enables brands and manufacturers to better understand the behaviors and needs of consumers and to build a thoughtful relationship with them across their connected devices. And companies that employ Copilot improve onboarding, reduce product returns, boost product ratings, and open new channels of revenue thus giving them a critical advantage that increases overall customer satisfaction and builds Lifetime Value.
“Copilot is a cutting edge company that offers yet more evidence of the dynamic entrepreneurial spirit of Israel,” added JVP Founder and Executive Chairman Erel Margalit. “The digital revolution must translate into concrete improvements in people’s lives, and Copilot can help achieve that.”
With this initial investment from JVP, Copilot is joining the firm’s diverse portfolio of growth-stage companies in emerging categories like cybersecurity, food tech, AI, computer vision, and data and analytics, among others. And JVP recently announced a new partnership with Mars to fuel food tech innovation in Israel as well as with AstraZeneca in the Digital Health domain.
Naftaly — along with fellow Israeli Army pilot Zvi Frank — had founded Copilot in 2016 as a spinoff of leading IoT solutions provider called Zemingo, which they also founded. And between Zemingo and Copilot, Naftaly and Frank have established a robust ecosystem of support for makers of connected devices, allowing every organization between startups and Fortune 500 companies to create personal experiences for customers through its connected devices.
Before Copilot, Frank started a conference calling company called Interwise (acquired by AT&T in 2007).
Frank and JVP partner and Copilot board member Gadi Porat worked together in the past. So it was a natural opportunity to join forces again, this time with JVP’s investment team.
“We have decided to invest in Copilot since we believe that a similar revolution made by Salesforce in the enterprise market 20 years ago, will be made by Copilot with respect to IoT and the consumer devices market through the CXM platform,” explained Porat.