- The stock price of Cosmos Holdings Inc (COSM) surged by over 20% intraday today. This is why.
The stock price of Cosmos Holdings Inc (COSM) surged by over 20% intraday today.
Why: Cosmos Holdings announced that its Sky Premium Life luxury food supplement brand will be sold on Ronda, the official inflight magazine of the airline company Iberia of BRITISH AIRWAYS group. And Ronda is available free of charge to the over 10 million passengers who fly Iberian Airlines annually.
Iberia Airlines, majority owned by British Airways, has a fleet of 147 aircraft and engages in over 600 daily flights. And the magazine is in digital format via the onboard screens, with an interactive QR Code for ordering on the intranet on all Iberia flights. Plus the magazine is sent to Iberia Plus, Platinum, and Gold level members, as well as Executives Plus and Frequent Flyer Premium members. Ronda’s readership has strong purchasing power, with 81% above the age of 35 years old and 72% having higher education degrees. Sky Premium Life is a proprietary and nutritional supplement brand with a complete range of vitamins, minerals, herbs, and unique formulas.
According to Mordor Intelligence, the European nutraceutical market is expected to grow at a 7.5% CAGR to surpass $100 billion by 2027. And the market expansion in Europe is attributed to the continued rising healthcare costs and an aging population.
“We are excited to be selling our Sky Premium Life products on Iberian Airlines’ in-flight magazine, Ronda. Ronda’s upper class and well-educated readership base is the proper customer pool for our Sky Premium Life products. We are continuing our global roll-out strategy as we launch our products worldwide. Thus far in 2022, we have successfully introduced our products on Amazon in the United States, United Kingdom, Canada, and Singapore, and have signed agreements to enter Germany and Austria. Our key objective remains to grow internationally, as we continue to leverage our robust global logistics and distribution capabilities, while expanding our customer base worldwide.”
— Greg Siokas, Chief Executive Officer of Cosmos Health